The suggestion that the world’s largest beverage company can become “water neutral”, as Coca-Cola has suggested, is deceptive. It is not possible for a company whose primary raw material is water, to have ‘neutral’ impact on water resources. Such a disingenuous suggestion is a disservice to the public, and without admission of the massive impact that Coca Cola has on water resources, there can be no genuine discourse with Coca-Cola on water management.1

Responding to accusations that its soft drinks are helping build a generation of chubby children, the Canadian soft-drink industry announced that it will withdraw carbonated drinks from elementary and middle schools. Refreshments Canada, a lobby group for Coke and Pepsi, insisted that its products are appropriate for schoolchildren. Doctors, however, argue that a single serving of pop contains the equivalent of 10 teaspoons of sugar. Doctors believe that there is a connection between the wide availability of soft drinks and the fact that 15 per cent of children aged 6 to 19 are overweight—-three times the level recorded in 1980.2



  water      •       home